Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.We strive to have a positive impact on customers, employees, small businesses, the economy, and communities. Amazonians are smart, passionate builders with different backgrounds and goals, who share a common desire to always be learning and inventing on behalf of our customers.What we doExplore Amazon’s products and services.Amazon.comAmazon Web ServicesPrime VideoAmazon MusicFire TabletsFire TVEcho and AlexaKindle E-readers and Books